Park Youn Hee is the creative mind behind the eccentric brand Greedilous - a portmanteau of the words greedy (욕심많) and fabulous (아름다운) creating the image of "a goddess of beauty" through unique print/pattern designs and individuality. Greedilous is one of the many Korean designers showing at this years Seoul Fashion Week F/W 2021.

Flared Trousers 495,000 Credit:

Her items have been worn by icons such as Beyonce, Paris Hilton. You've also seen her items in SNSD's Lion Heart video and most recently Twice's Fancy music video. Other Korean stars includes actress Han Chae Young, rapper Mino, singer/rapper Jessi and comedian Park Myung Su. Greedilous has also collaborated with many big names over the years including Hyundai, Mui Mui, Prada, My Little Pony, Ty Hunter, UMF (Ultra Music Festival) and many more. 

There's still a lot of mystery about who can attend and who you can see at Seoul Fashion Week so I'm here to answer all your burning questions. 

Can anyone go to SFW?

*Pre-Covid Yes, for the most part. Tickets usually are sold on various Korean sites such as Yes24. Front row is usually reserved for VIP but you can grab a seat if there is one available. When seats are full, depending on the show, you can still join but in the standing area. *Post-Covid - Shows are being shot indoor and outdoors with live virtual and pre-recorded shows.

Ateez has returned with their newest single Fireworks (I'm the One) filled with some of the most creative fashion they've worn to date. One look in particular worn by member Seonghwa and San really caught my attention. 

They both wore cool oversized cloth brooches on their jackets. San styled in a skull and body shaped one while Seonghwa wore a turtle. While admiring I quickly realized that I could make one for myself - thus this KDIY was created.


Ateez Fashion DIY ##diyprojects ##ateez ##kpopchallenge ##kpopfashion ##seonghwaedits

♬ Caution - Kaytranada

The 2021 Fall/Winter Seoul Fashion Week has kicked off for a 6 day event at Dongdaemun Design Plaza (DDP) with brands such as C-ZANN E, Beyond Closet and BIG PARK showcasing their latest looks. This years SFW Ambassador, international actress Bae Doona, is seen in various YouTube and IG videos promoting all the greatness in store this year. 

Trend setting solo singer Sunmi recently released her sultry title single Tail along with a passionate accompanying music video. Her styling featured looks from iconic brands like Saint Laurent and Louboutin showing a dark and sleek sexy side of Sunmi that we hadn't been exposed to before. At first listen I fell in love with the song and fashion so I was quick to see what I had in my closet to recreate her looks. 

What was your favorite fashion moment from Sunmi's Tail? Let me know in the comments!


Tried a few looks from the best song of 2021 - Sunmi's Tail 🐈 ##sunmi ##kpopfashion ##kpopfashioninspired ##fashiontok

♬ 꼬리 (TAIL) - 선미