About April Jay

I'm a Blogger and Content Creator who loves fashion, Kpop and all things sweet and spicy. I'm also an avid sewer and DIY'er so when you see me with a pair of scissors...Watch OUT.
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The Asia Artist Awards aired with upcoming and veteran Hallyu stars showing their best looks. Let's dive in to see what trends they're loving!

1) The Retirement of White

WHITE: The one thing that has had a hold of 2nd and 3rd generation girl groups for years. For every award show of years past girl groups have been dressed in short, seasonally inappropriate, nearly flourscent like white. Never was it varying shades of white: just heavenly bright white! The reasoning was that white gives off an innocent, angelic look while making the skin appear brighter and whiter. Thank God that that looks to have been retired!!! 4th generation girl groups and their stylist said we're leading the nation to the another level, or in the words of aespa: THE NEXT LEVEL.

Aespa arrived in an elevated look wearing Givenchy designed by Matthew M. Williams straight off the SS 2022 runway. Karina and Ningning's looks were restyled a bit but the majority of the look was the same as the runway. 

Why this works:

It's seasonally appropriate (for the most part, give my girl NingNing a jacket!) 

The styles are becoming to their individual body types though I would have styled Karina different to show off her curves and long legs. The jacket and top are too heavy given she has a slighter larger chest size. Rule number one for us chesty girls: nothing too heavy up top. I would have given Karina's jacket to NingNing and chose one of the 3 looks below to style my girl in. The 2nd and 3rd blazer looks below would have been bangers on Karina's body showing off her amazing features.

Other girl groups like StayC and Everglow came with great styling as well. Last but not least host and member of IVE Jang Won Young wore a super cute age appropriate mini dress. Loved the look.



Shop aespas Givenchy look!

Structured Leather Jacket // G-Cube Heel Ankle Boot // Knit Square Shoulder Midi Dress

Either one of these looks would have fit Karina's shape better.


It's Content Creation Fridays where I share my must-have items for creating blogging and social media content. 

If you're ready to take your content creation to another level no matter if you're just starting out or a pro - I've got your back.

I've been a blogger for over 10 years creating content on fashion and Korean pop culture so I want to share my tips and tricks on how to build and grow your website. It's a balance of social media and blogging that will spread your content to your audience. 

This month I'll be sharing my must-have items for lighting, backdrops and angles! If you're running a small business these items will also be great for creating high quality photos.

Let's dive into my must haves for taking my Instagram/Blog photos! 

 This post contains affiliate links. :)

Influencer/Blogger Equipment to Take your Content Creation to the Next Level

It's all about the angles hunny!


1. Softbox Lighting Kit with Color Filter Equipment 

This has been an absolute lifesaver and complete game changer for me. I'd advise doing some price research first and looking out for sales. This one was currently going for $100 but when I got it some months back it was only $50 with a promotion. As of now that specific one is sold out but I will still link it so you can keep it on your watch list. But here is one that is currently available.

One thing I really love about this is how multi functional it is. I can use the regular light for TikTok/Instagram videos and switch to the color filters to add effects. It also makes photos crisp with detail especially for product photos. I love using it for photographing my business products. I recently did a shoot with a beauty product and used the blue filter to give it a cool water like effect. 

The light also doesn't overheat though you yourself will overheat from the hotness of the lights. Lol. But I  would rather sweat from heat than my equipment: I can cool off and keep going, a hot blown fuse can't!

If you prefer a lower price range and no light filters, try out this Light Kit with energy saving light bulbs.




Every year it seems like Christmas sneaks up on us and we're scrambling to find the perfect gifts. It can also be challenging if you're purchasing for someone with specific taste like a Korean Beauty lover. The world of K-Beauty can definitely look intimidating from the outside in: but I've got you covered!

Here are 4 Korean Skincare products that will put a smile AND fresh skin on your loved ones face this holiday season.


*This post contains affiliate links! :)

1. Nature Republic Fresh Herb Snail Cleansing Foam

I SWEAR by this product. My mom even swears by it. The Nature Republic Fresh Herb Snail Cleansing Foam has made a huge difference in our skin and we'll probably use it for the rest of our lives. I'll be doing a review on it soon to share all the details but this is the #1 product I suggest to those wanting to use K-Beauty. Yes, snail can seem off putting but it actually has amazing features that I list in this post here: trust me, your K-Beauty loved one will totally understand. I gifted this to my mom on her birthday in January and to this day she thanks me for introducing it to her. This is a stocking stuffer that your loved one will always thank you for!


This year has brought us many memorable gifts: from a bored and freezing Bernie Sanders to a doll who shoots you dead if you move - there's a plethora to explore. So here are 5 fun Halloween Costumes to try this year.

*Post contains affiliate links

1. Cruella

She IS the moment. She is Cruella. This year the solo film was released and served us looks. The movie really touched me as I was a fashion student also with low funds so the movie resonated with me. Every outfit she wore I wanted in my closet. Such an icon. With this costume you have a huge pile of ideas to choose from since there are so many different looks that Cruella has worn. Makeup, hair, dresses....the works.

Shop the look

Costume Version 1 // Costume Version 2

My look - Black leather moto jacket // Black Blazer // V-neck lace top // Black Eyeshadow Base // Lengthening Mascara // Red lipstick // Nail Art